Book Launches /

DIY Launch Teams

1. Insufficient marketing budget from your publisher to engage a dedicated launch team manager,
2. Limited personal finances that preclude hiring a specialized marketing professional or high-caliber launch team manager,
3. Financial constraints preventing enrollment in premium book launching courses,
4. Time constraints that hinder participation in comprehensive launching programs, or
5. A pressing need for expert guidance to optimize your book launch success…

Consider my do-it-yourself (DIY) book launch package!

These DIY packages are meticulously crafted to leverage my extensive immersion in book marketing and collaboration with both traditionally and independently published authors. By harnessing this expertise, you can effectively manage your own launch while keeping costs minimal through self-implementation of the strategies. Each package offers tailored information and tactics updated to the latest standards, covering essential aspects such as minimizing negative Amazon reviews.

DIY Launch Team Tier 1

This package represents a foundational level of support essential for advancing your book’s exposure, though it may not fully encompass the comprehensive guidance required for the best results. While success cannot be assured at this tier, it significantly enhances your book’s potential compared to undertaking no action.

Included in this tier:

• Availability for email or Messenger correspondence once a week to provide ongoing support and guidance throughout the launch period
• A Google Form template for creating your launch team application
• A basic schedule tailored to optimize your book’s launch period
• Guidelines for posting reviews tailored for your launch team
• Recommendations for team contests and incentives
• Up to 90 minutes of dedicated phone consultation for addressing questions during the launch phase

Cost: $450 per project (author discount: $250)

DIY Launch Team Tier 2

This intermediate-tier package offers a balanced approach, catering to authors seeking more than the essentials while mindful of budget constraints. It provides a solid foundation that can lead to success, contingent upon your willingness to expand upon the strategies provided.

Included in this tier:

• Availability for email or Messenger correspondence twice a week to provide ongoing support and guidance throughout the launch period
• A Google Form template for creating your launch team application
• A customized schedule tailored to optimize your book’s launch period
• Fundamental social media strategies to enhance visibility and generate buzz for your book
• Templates for Facebook group posts and strategic timing suggestions
• Advice on how to effectively use prizes and incentives to motivate your launch team
• Guidelines for posting reviews tailored for your launch team
• Up to 90 minutes of dedicated phone consultation for addressing questions during the launch phase

Cost: $600 per project (author discount: $400)

DIY Launch Team Tier 3

This comprehensive package offers an unparalleled level of support, akin to having me personally oversee your book launch. With my dedicated guidance over 6-8 weeks, this tier ensures a launch experience comparable to that of seasoned professionals, contingent upon your diligent execution of the provided strategies.

Included in this tier:

• Unlimited email and Messenger support to provide ongoing guidance and assistance
• Tailored Google Form application for your Launch Team, designed to meet your specific needs
• Conversion of Google Form data into a .csv file for seamless integration with your email subscription platform (e.g., Mailchimp, MailerLite, ConvertKit)
• Customized email templates and a strategic schedule for distribution to your launch team
• Personalized schedule outlining key activities throughout your launch period
• Comprehensive templates and optimal timing suggestions for Facebook group posts
• Strategic social media tips to maximize engagement and generate excitement about your book
• Marketing insights tailored for both the launch phase and sustained promotion post-launch
• Guidelines for leveraging prizes and incentives effectively to motivate your launch team
• Recommendations for posting reviews tailored to maximize impact with your launch team
• Up to 90 minutes of dedicated phone consultation time for addressing questions during the launch period

Cost: $900 per project (author discount: $700)

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Launch Team Management /

I specialize in guiding authors through the exhilarating yet demanding process of marketing and launching their books, and fostering a community spirit among dedicated fans who eagerly support the journey of bringing your book to life. Your launch team will form a cohesive unit collaborating closely to achieve the following goals:

• Generating awareness through strategic social media campaigns
• Expanding your follower base
• Boosting your book’s ratings and gathering reviews

As your potential launch leader, I aim to alleviate the overwhelming aspects of book launch preparations.

For you, the author, navigating the complexities of pre-launch and post-launch phases can be daunting without proper guidance. I provide personalized support, allowing you to focus on key tasks like interviews while ensuring all administrative and promotional details are expertly managed.

I’ve observed firsthand the challenges authors face when attempting solo launches: fewer reviews, diminished engagement, and disappointment among your audience. By entrusting me with the coordination of your launch team, I facilitate access to digital Advanced Reader Copies, orchestrate impactful social media buzz surrounding your book’s release, and streamline review postings on launch day.

Still unsure if I’m the right fit for your book’s journey? I invite you to schedule a complimentary 20-minute consultation call to explore how I can support your specific needs.

Here are just some of the services I provide authors:

• Launch team application forms
• Detailed timelines for effective promotional social media posts
• Engaging Facebook group pages
• Impactful hashtags for book promotion and community interaction
• Excitement and camaraderie within launch groups
• Guidance on accessing digital ARC books and leveraging social media for promotion
• Strategic advice on maximizing reviews on platforms like Amazon
• Launch day statistic watch to ensure high review posting rates within a week of release
• Automated email sequences for delivering preorder bonuses and creating tailored email drips for both launch teams and general audiences

Cost: $1200 [author discount: $1000] (includes everything in DIY tier 3, plus complete management before, during, after launch – roughly 3 months)